Jonny Erazo

The Ultimate NIKEiD Experience.

ROLE

Leading the production and publishing of all Nike London content for the digital execution of Air Max Day in the UK from a Community Management perspective at AKQA, working with creative team.

Community Management // Creative Oversight // Copywriting

BACKGROUND

Nike's annual, month-long celebration of all things Air Max marks the largest moment in the Nike Sportswear calendar with a series of high heat retail / product activations, events and digital content. Nike's UK proposition was a personalised NIKEiD service - taking fans from their doorstep to NIKETOWN London.

IMPACT

More than 1 million impressions in total across Facebook and Twitter with an engagement rate of 3.4%, culminating in over 3000 sign ups to Nike Air Max Day membership services.