Jonny Erazo

An independent online publication for youth culture in the UK.

ROLE

Founder, responsible for leading the idea and direction of the entire website and brand, with the help of a web designer, videographer and photographer. Collating and directing a team of influential tastemakers, creatives and bloggers from the worlds of music, fashion and art.

Creative Direction // Editor // Brand Marketing & PR // Content Management // Event Management

BACKGROUND

During the infancy of multi-author blogging in 2010, HotOneTen was among the first independent publications of its kind in the UK to bridge the gap between a lifestyle blog and multimedia editorial publication, launching with a 5-part video series in conjunction with British fashion label, Boxfresh. 

OUTPUT

Online editorial publication, online video series, photographic features, video channel on Tim & Barry's Don't Watch That TV, Mixcloud mixtape series, hosted by Rinse FM's Marco Del Horno, seasonal lookbook, several club nights, guest radio shows and more.

IMPACT

Leading a team of over 20 contributors, Hotoneten rapidly developed into one of the go-to sources for emerging youth trends in the UK. Featured in many of the world's most influential youth publications, it led to partnerships with brands such as Rinse FM, Tim & Barry (Don't Watch That TV), Boxfresh, Boiler Room, Diesel and more.