Inter Miami CF — Jonny Erazo

David Beckham’s new Miami MLS soccer club.

ROLE

Senior Community Manager at AKQA overseeing and publishing all output across Inter Miami CF’s social media channels in conjunction with David Beckham’s brand and digital teams.

BACKGROUND

David Beckham’s soccer club, Inter Miami CF is due to launch in 2020 and has already amassed nearly a 1/3 Million fans across social media.

IMPACT

The club’s new logo and team name, revealed via social media, trended worldwide across Twitter during its unveiling on September 5 2018, tripling the size of its social media following and amassing significant press coverage worldwide.

“This is such a proud day for myself and for the entire team. It’s an honour to announce the new name and crest to our fans." - David Beckham, Miami MLS Owner and President of Football Operations#InterMiamiCF #ThisIsMiami #MLS pic.twitter.com/9LSeQa4V6W
— Inter Miami CF (@InterMiamiCF) September 5, 2018

Four years ago, we dreamt of a soccer club.
Today, we’re proud to announce the official crest of that club.
Join us on a journey that has only just begun.
THIS IS US. THIS IS MIAMI.#InterMiamiCF #ThisIsMiami #MLS pic.twitter.com/uw8QOA2lfG
— Inter Miami CF (@InterMiamiCF) September 5, 2018