Jonny Erazo

The world's leading licensed headwear brand.

ROLE

Responsible for launching and delivering New Era EMEA's social media presence and strategy. 

Strategy // Content Creation // Copywriting // Reporting // Paid Media // Online PR / Seeding

BACKGROUND

The best of New Era across Europe, The Middle East and Africa, across Facebook, Twitter, Instagram, YouTube and more. 

IMPACT

Growing New Era's social media community from zero to over 1/3 million and initiating the brand's first foray globally into Instagram, VKontakte and U-Stream. Increased visibility and brand heat across Europe's community of tastemakers, with a number of pro-active brand campaigns.