Jonny Erazo
Social Media & Content
The world's leading online, underground music streaming channel.
ROLE
Pro-actively organising a brand collaboration in 2012 which culminated in limited edition custom Boiler Room caps being produced for seeding with many of the world's most credible music tastemakers.
Brand Partnership // Product Seeding
BACKGROUND
From the depths of an East London basement to a global phenomenon, Boiler Room has helped redefine music broadcasting for an online generation.
IMPACT
Product went on the heads of numerous tastemakers, seen by millions live on Boiler Room's live stream. The New Era x Boiler Room 59FIFTY has become a much sought-after and talked about product.