Jonny Erazo
Social Media & Content
Collaborating with the world's most critically acclaimed graffiti artists.
ROLE
Pro-actively pitched and initiated a New Era brand collaboration in 2013 with the aim of creating increased awareness and energy around the New Era London Flagship store. Responsible for all digital seeding and social media coverage.
Brand Partnership // Online PR // Community Management
BACKGROUND
Ground Release is a creative network which brings together many of the world's most critically acclaimed graffiti artists. The New Era Flagship store exhibited exclusive prints by featured artists - Roid, Felipe Pantone, Kem5, Soten, Ojey, Dems, Monster and Zoer and released a selection of collaborative products with each artist.
IMPACT
Extensive coverage across most of the world's most respected street art and lifestyle publications - placing the New Era London Flagship store in the spotlight and introducing it to new demographics of consumers and tastemakers.
