Jonny Erazo

Social Media & Content

"London is so full of energy and diversity. It never stops moving. It’s the perfect place for a shoe that adapts to your foot.” - Tinker Hatfield ⠀ From Portland to London, legendary design mind, Tinker Hatfield touches down at NIKETOWN London to present his latest footwear technology. The HyperAdapt 1.0 drops 29th September on the Nike SNEAKRS App. #nikelondon #hyperadapt

A post shared by Nike London (@nikelondon) on Sep 27, 2017 at 5:58am PDT

Step into the future.

ROLE

Leading the creative direction and publishing of Nike London feed and story posts, working with internal creative team at AKQA.

Community Management // Creative Oversight // Copywriting

BACKGROUND

Inspired by the Nike Mag, the HyperAdapt 1.0 represents the future of footwear technology - the world's first self-lacing shoe. The shoe's designer, the legendary, Tinker Hatfield touched down at NIKETOWN London to celebrate the launch.

IMPACT

Over 100,00 organic views across feed and story posts; the feed post sat among the top 10% of engaged posts on the Nike London channel.