Lead Community Manager at AKQA, responsible for publishing, copywriting, strategy and oversight for all output on the Nike London channel, in conjunction with Nike UK Digital Brand team.
Creative Direction // Concepting // Copywriting // Strategy
Cutting-edge. Authentic. London first. The Nike London Instagram channel represents the people and places at the heart of the city.
From running clubs in Battersea to skate competitions in BaySixty6, Nike London brings to life the best of Nike and the best of London through the lens of Instagram.
Nothing Beats A Londoner // Air Max Day (2016, 2017, 2018) // Just Do It // Off White // London’s Fastest // Just Don’t Quit // Unlimited London
Nike London is the largest and fastest-growing local Nike Instagram channel in the world.
Starting from zero, Nike London amassed over half a million organic followers, and inspired countless more across the city to move.