Jonny Erazo

Social Media & Content

“What we're talking about here is larger than sneakers, it’s larger than design culture.” - @virgilabloh ⠀ Creative director and @off____white founder, Virgil Abloh brought the Nike "Off Campus” experience to life in London as the city reconstructed, sampled and remixed ten icons. ⠀ The full Nike x Off White “The Ten” @nikelab collection lands this November. #nikelondon #offwhite

A post shared by Nike London (@nikelondon) on Sep 20, 2017 at 8:02am PDT

Virgil Abloh's brand goes "Off Campus" in London.

ROLE

Ideation and creative concept for Nike London post at AKQA, working in conjunction with internal moving image editor and designer.

Copywriting // Concept // Creative Direction // Community Management

BACKGROUND

Ahead of the launch of NikeLab's collaboration with Virgil Abloh's "Off White" brand, London became the destination for a series of public workshops, working with key influencers and creatives to remix ten Nike icons.

IMPACT

Optimised for mobile, the moment, viewed by over 35,000 people sparked deep engagement through innovative use of Instagram's carousel feature.